Insights
Welcoming Paulo Castañón — Senior Associate Partner & Executive Advisor, Digital Solutions Qwinn Business Partners welcomes Paulo Castañón as Senior Associate Partner & Executive Advisor, Digital Solutions. Paulo brings 25 years of commercial and operational...
Last week I had coffee with a senior executive at one of Europe’s leading enterprise software providers. We talked about my earlier article on the dot-com lessons for AI. In that article I described how we burned €28 million on e-commerce hype, because we started with...
How Geopolitical Bloc Formation is Reshaping Global Trade For decades, global supply chains followed a simple logic: source where it's cheapest, manufacture where it's most efficient, and ship wherever demand exists. That logic no longer holds. In September 2025, the...
Sometimes you get a very clear feeling of déjà vu. These days, almost every executive meeting ends up in the same place: AI. And in most cases, people actually mean one thing: Generative AI. Chatbots. Copilots. Content generation. The urgency is real. The fear of...
Case Studies
Sikko Zoer, Senior Partner at Qwinn Business Partners, recently featured on the Grow Strong Leaders podcast, sharing invaluable insights from his 15+ years of leadership experience in the healthcare and MedTech industries. In this episode, Sikko reflects on his...


















