Welcoming Paulo Castañón — Senior Associate Partner & Executive Advisor, Digital Solutions
Qwinn Business Partners welcomes Paulo Castañón as Senior Associate Partner & Executive Advisor, Digital Solutions. Paulo brings 25 years of commercial and operational leadership across Europe, Asia and the Americas, spanning enterprise supply chain technology (Oracle, Infor Nexus, E2open) and physical supply chain operations (CHEP, CEMEX, Procter & Gamble). That combination strengthens our ability to help clients turn complex physical supply chains into digitally enabled, data-driven value chains.
Bridging digital and supply chain
Most digital programs underdeliver less because of the technology itself, and more because of the distance between those systems and how the operation actually runs. Paulo has worked on both sides of that divide: leading enterprise supply chain technology engagements across life sciences, consumer goods, industrial manufacturing and logistics, and running large-scale physical operations in Europe and Asia. He helps executive teams design digital roadmaps grounded in operational reality, with measurable impact on service, cost and growth. At Qwinn, he is focused on closing the gap between digital strategy and operational execution.
A strategic complement to Qwinn
At Qwinn, we bring business strategy and supply chain strategy together to deliver customer value. Paulo deepens our digital and transformation capabilities and connects supply chain performance to business growth, particularly for organizations building or scaling in Europe. He operates natively in English, French and Spanish, extending the team’s coverage across France and Southern Europe, and complements our deep roots in MedTech, Life Sciences and Consumer Goods operations. He continues to lead DecidersGroup alongside his work with Qwinn.
“Our clients’ supply chains are physical businesses under digital pressure. Paulo has run both, and that is exactly the profile we wanted at the table,” says Sikko Zoer, Managing Partner.
Let’s make digital deliver
With Paulo on board, we are better placed to help you turn digital investment into operational and commercial results. If digital is on your board agenda this year, let’s start a conversation.
