We Burned €28 Million on Tech Hype. Here’s Why Your AI Budget is Next
Sometimes you get a very clear feeling of déjà vu. These days, almost every executive meeting ends up in the same place: AI. And in most cases, people actually mean one thing: Generative AI. Chatbots. Copilots. Content generation. The urgency is real. The fear of...
When Generative Becomes Generic
Why Generative AI Without Strategy Is Doomed to Fail. Generative AI is everywhere. Boards ask for it. Teams try it. Budgets appear. The promise is simple: faster work, better decisions, new ways of operating. But where are the real results? The conclusion is...