The Market Got It Wrong Twice in One Day

3PL & Logistics, Digital, Supply Chain AI

Last week I had coffee with a senior executive at one of Europe’s leading enterprise software providers. We talked about my earlier article on the dot-com lessons for AI. In that article I described how we burned €28 million on e-commerce hype, because we started with...

We Burned €28 Million on Tech Hype. Here’s Why Your AI Budget is Next

Digital, Organization, Supply Chain AI

Sometimes you get a very clear feeling of déjà vu. These days, almost every executive meeting ends up in the same place: AI. And in most cases, people actually mean one thing: Generative AI. Chatbots. Copilots. Content generation. The urgency is real. The fear of...

When Generative Becomes Generic

Digital, Supply Chain AI

Why Generative AI Without Strategy Is Doomed to Fail. Generative AI is everywhere. Boards ask for it. Teams try it. Budgets appear. The promise is simple: faster work, better decisions, new ways of operating. But where are the real results? The conclusion is...

Beyond the AI Hype: A CXO’s Guide

Advanced Planning and Scheduling (APS), Digital

Beyond the AI Hype: A CXO's Guide to Gen AI That Actually Works The €200K Reality Check That Every Executive Needs to Hear If you’re a business leader, you’ve heard it countless times: “AI will transform everything.” Your board asks about AI...

From Cost Center to Growth Driver

Supply Chain Management

What happens when your supply chain becomes a liability instead of an asset? For many businesses, the answer lies not in cutting costs but in rethinking priorities. In today’s business environment, supply chains are not just about efficiency—they’re key to...